Know How Your Directory Is Used
MAPXER Insights is an optional analytics layer for your directory. See who's searching, what they're looking for, and where they're coming from, without adding a single line of tracking code.
Your Directory, Measured
Every search, filter, and listing view in your MAPXER directory is recorded automatically. Insights turns that activity into a clear dashboard, so you can show stakeholders the value your directory delivers, and spot what your users actually need.
- Built in to MAPXER: no third-party tracker, no cookies to manage
- Your visitor data stays in your own database
- Filterable by last 7, 30, or 90 days
- Accessible to your team through a secure admin login
Everything in One Dashboard
Real metrics from your live directory. Refreshed on demand, no setup required.
Visits & Unique Visitors
Track total visits and distinct visitors over time, so you can see whether traffic to your directory is growing.
Daily Visit Trends
A day-by-day chart of activity across your chosen window. Spot busy periods, campaign spikes, and seasonal patterns at a glance.
Filter Interactions
See how often users filter their search and which filter combinations are most popular. Direct insight into what your audience is looking for.
Most-Viewed Listings
Find out which providers, agents, or locations draw the most detail views. Useful for prioritizing the records that matter most.
Top Visitor Locations
Geographic breakdown by city, region, and country. Understand where your audience is searching from across your service area.
Engagement & Session Time
Average session length and detail-view counts show how deeply visitors engage with your directory, not just how many arrive.
Customize Your Product Through the UI
Insights also gives your team a secure admin console to configure your deployment: no developer, no code, no redeployment.
Manage Languages
Set your available languages and edit interface and data translations directly from the admin console. Changes apply without touching code.
Block Traffic by Region or IP
Define access rules to allow or block visitors by country, region, or specific IP address. Keep your directory available to the audience you intend.
Two-Factor Admin Login
Protect the admin console with TOTP-based two-factor authentication, so only authorized people on your team can manage your deployment.
Configuration Editor
Adjust filters, columns, display fields, and branding settings through a built-in editor. Fine-tune your directory whenever your needs change.
Turn Usage Into Decisions
Prove the Value
Show leadership and stakeholders exactly how many people use your directory. Hard numbers to justify the investment.
Understand Demand
The filters and listings your users reach for most reveal what your audience actually wants. Guidance for what to add or promote next.
Keep It Private
No external analytics service involved. Activity is stored in your own SQL Server database and viewed through a secured admin login.
Add Insights to your directory.
Insights is an optional add-on to any MAPXER deployment. Ask us to include it in your demo and see your own metrics come to life.
Request a Demo